From Dr. Chuck Laird, WM president Have you read Tom Peters? He's known for writing "In Search of Excellence." But his book that impacted me more was something lesser known called, "The Pursuit of WOW!" I believe in WOW! Whatever we do, we strive for WOW! We haven't always achieved WOW! on WeddingMinisters.com but it is always our aim and passion. We can't settle for being simply good or even the best. It's about WOW! There are others in the wedding profession who share this same passion. I've seen WOW! in people and places both expected and "un." I'm in Los Angeles and have tasted literally hundreds of wedding cakes. But in little ol' Portland, Oregon there's a little family shop run by a Master Baker named Jack Elmer who believes in WOW! I tasted a cake of his last summer and it was like no cake I've ever tasted. I mean nothing comes even CLOSE! That's WOW! Whether you represent a world-class resort or you're just a small town florist, if you offer wedding-related products and/or services and you believe in WOW! -- and are confident enough to show me and win me over -- I guarantee you one WOW! enthusiastic endorsement. I'm only too happy to attach my name and personal reputation to those who truly are the cream of the cream, regardless of price. It's humbling and an honor that brides trust me. Perhaps it's because I am a minister myself. And I honestly, truly care about my couples. Even if they really aren't mine, I feel that way about them. So we connect. They can talk to me and know Jeanette and I are looking out for them. They know they can trust me and I know how sacred that trust is. So when I endorse someone's wedding service or product, I do so because I know first hand how great that product or service is. I know the person behind the service. They have earned my trust, just as I have earned the trust of couples who come to WeddingMinisters.com. Dr. Chuck's Top Picks is offered in three packages: 1. Company name, photo, write-up, link, and contact information (see partial sample above left). The Write-up is never less than two paragraphs or 1,000 characters and can go on rather extensively depending on how enthusiastic my response. 2. Category, business name, description (25 words or less) and link. Example:
Wedding Cake
Jakiva's Chocalatier and Bakery. I've been doing weddings for 20 years. This is simply the best wedding cake you will ever taste. It doesn't get any better. 3. Category, business name, description (6 words or less) and link. Example.
Wedding Cake
Jakiva's Chocalatier and Bakery. Best cake I have ever tasted. |